1. Executive summary
One page that summarizes the whole plan: your station's name and location, what you sell (purified and/or mineral water in 5-gallon and small bottles), who you sell to (households, offices, sari-sari stores), your startup capital, and your projected monthly profit and break-even.
2. Company description
- Business name and legal structure (sole proprietor via DTI, or corporation via SEC).
- Location and why it was chosen (population density, water source, competition).
- Mission: clean, affordable drinking water with reliable delivery.
3. Market analysis
Describe your target barangays, estimated number of households and offices, and your direct competitors. Identify your edge — faster delivery, lower price, better container handling, or office contracts. Demand for drinking water is constant year-round, which de-risks the business.
4. Products & pricing
| 5-gallon refill (store) | ₱20 – ₱30 |
| 5-gallon refill (delivered) | ₱25 – ₱40 |
| Small bottled water (500ml–1L) | ₱8 – ₱20 |
| New container (with deposit) | ₱150 – ₱250 |
Set a container deposit so bottles come back. Prices vary by area — research local rates.
5. Startup costs
| Purification system | ₱80,000 – ₱250,000 |
| Containers & initial stock | ₱20,000 – ₱60,000 |
| Store deposit & renovation | ₱20,000 – ₱100,000 |
| Permits & registration | ₱5,000 – ₱20,000 |
| Delivery vehicle (optional) | ₱20,000 – ₱70,000 |
| Working capital | ₱10,000 – ₱40,000 |
A typical small station starts around ₱200,000–₱300,000.
6. Operations plan
Explain how the station runs day to day:
- Daily purification, filling, and sanitation routine.
- Store hours and delivery schedule by route/barangay.
- Container handling — deposits, returns, and refilling empties.
- Staffing: operator, cashier, and delivery rider roles.
- A management system to track orders, containers, stock, and payments (e.g. Smapey Water).
7. Marketing plan
- Signage and a grand-opening promo (free first refill or discounted deposit).
- Facebook page and barangay group posts with your delivery number.
- Office and sari-sari store contracts for steady bulk orders.
- Loyalty perks for customers who return containers on time.
8. Financial projections
Show a simple monthly model: projected refills × price = revenue; minus rent, utilities, salaries, supplies, and maintenance = net profit. Then divide your startup cost by monthly net profit to estimate break-even.
Sample monthly model
Illustrative only. ₱250,000 startup ÷ ₱30,000 ≈ 8–9 months to break even.
Run the day-to-day with Smapey Water
A business plan gets you started — software keeps you running. Smapey tracks every delivery, who's holding your containers, your stock and empties, and your daily collections, so you never lose a bottle or a peso.
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