1. Executive summary
One page that summarizes the whole plan: your station's name and location, what you sell (purified and/or mineral water in 5-gallon and small bottles), who you sell to (households, offices, sari-sari stores), your startup capital, and your projected monthly profit and break-even.
2. Company description
- Business name and legal structure (sole proprietor via DTI, or corporation via SEC).
- Location and why it was chosen (population density, water source, competition).
- Mission: clean, affordable drinking water with reliable delivery.
3. Market analysis
Describe your target barangays, estimated number of households and offices, and your direct competitors. Identify your edge, faster delivery, lower price, better container handling, or office contracts. Demand for drinking water is constant year-round, which de-risks the business.
4. Products & pricing
| 5-gallon refill (store) | ₱20 – ₱30 |
| 5-gallon refill (delivered) | ₱25 – ₱40 |
| Small bottled water (500ml–1L) | ₱8 – ₱20 |
| New container (with deposit) | ₱150 – ₱250 |
Set a container deposit so bottles come back. Prices vary by area, research local rates.
5. Startup costs
| Purification system | ₱80,000 – ₱250,000 |
| Containers & initial stock | ₱20,000 – ₱60,000 |
| Store deposit & renovation | ₱20,000 – ₱100,000 |
| Permits & registration | ₱5,000 – ₱20,000 |
| Delivery vehicle (optional) | ₱20,000 – ₱70,000 |
| Working capital | ₱10,000 – ₱40,000 |
A typical small station starts around ₱200,000–₱300,000.
6. Operations plan
Explain how the station runs day to day:
- Daily purification, filling, and sanitation routine.
- Store hours and delivery schedule by route/barangay.
- Container handling, deposits, returns, and refilling empties.
- Staffing: operator, cashier, and delivery rider roles.
- A management system to track orders, containers, stock, and payments (e.g. Smapey Water).
7. Marketing plan
- Signage and a grand-opening promo (free first refill or discounted deposit).
- Facebook page and barangay group posts with your delivery number.
- Office and sari-sari store contracts for steady bulk orders.
- Loyalty perks for customers who return containers on time.
8. Financial projections
Show a simple monthly model: projected refills × price = revenue; minus rent, utilities, salaries, supplies, and maintenance = net profit. Then divide your startup cost by monthly net profit to estimate break-even.
Sample monthly model
Illustrative only. ₱250,000 startup ÷ ₱30,000 ≈ 8–9 months to break even.
Run your station with Smapey Water Refilling
A business plan gets you started, software keeps you running. Smapey tracks every delivery order, container deposit, inventory level, and payment so you always know your stock, your bottles, and who still owes you.
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