1. Executive summary
One short paragraph describing your center: what it does, who it serves, and why it'll succeed. Example: "BrightMinds Tutorial Center provides after-school tutoring and exam review for Grades 1–10 students in Barangay San Jose. We offer small-group and one-on-one sessions in Math, English, and Science, with monthly tuition packages. Our edge is consistent tutors, progress tracking, and a convenient location near three schools."
2. Market analysis
Show you understand your local demand and competition:
- Target customers — parents of grade-school and high-school students in your area
- Demand drivers — competitive school standards, entrance exams, working parents
- Competition — other centers nearby, their pricing, and what they lack
- Your differentiator — location, specialization, results, or better organization
3. Services & programs
List exactly what you'll offer and how it's structured:
- Subject tutoring — Math, English, Science (per grade level)
- Homework help and after-school supervision
- Entrance exam review — UPCAT, ACET, and high-school admission tests
- Small-group vs. one-on-one options
4. Pricing
Define your tuition model — most centers mix monthly packages with per-session rates:
| Per-session (one-on-one) | ₱250 – ₱500 |
| Monthly package (2x / week) | ₱2,000 – ₱3,500 |
| Monthly package (3x / week) | ₱3,500 – ₱6,000 |
| Entrance exam review course | ₱5,000 – ₱15,000 |
Set prices against your local market. Packages give you predictable recurring revenue.
5. Startup costs
| Furniture & whiteboards | ₱10,000 – ₱40,000 |
| Learning materials | ₱5,000 – ₱20,000 |
| Permits & registration | ₱3,000 – ₱15,000 |
| Rent deposit & renovation | ₱0 – ₱150,000 |
| Marketing & signage | ₱3,000 – ₱20,000 |
| Total (home-based → commercial) | ₱20,000 – ₱245,000 |
Start home-based to keep startup cost minimal, then reinvest tuition into a commercial space.
6. Marketing plan
- Facebook posts in barangay, village, and school parent groups
- Free trial session or first-month discount to convert leads
- Flyers and tarpaulins near nearby schools
- Referral incentives for parents who bring friends
7. Operations plan
This is where plans usually go vague — and where centers actually fail. Spell out how you'll handle daily operations: enrolling students, scheduling sessions, assigning tutors, taking attendance, collecting tuition, and tracking progress. A center that can't tell you who owes money or who skipped class is leaking profit.
- Enrollment — register each student and the program they join
- Scheduling — plan sessions per program and assign tutors
- Attendance — record who attends every session
- Tuition — track balances and collect on time
- Progress — keep notes parents can see at renewal
8. Financial projection
Project monthly: students × tuition = gross revenue, minus tutor pay, rent, utilities, and materials = net profit. Build a conservative case and a target case, then track your real numbers against the plan every month.
Manage your center with Smapey SchoolDesk
A business plan gets you started — software keeps you running. Smapey SchoolDesk tracks every student enrollment, tuition balance, session attendance, and progress note so nothing falls through the cracks.
Start free